| 05/08/01 RMIUG Meeting
- "Turbo Web Marketing 501 - Lessons from
the Pros"
The Tuesday, May 8th meeting of the Rocky
Mountain Internet Users Group (RMIUG) will
feature a panel discussion called "Turbo
Web Marketing 501, Lessons from the Pros."
How do you get people to your site? When
they arrive, how do you use your web site
as the first step integrated into your sales
cycle? Once you've attracted people to your
web site, how do you keep them coming back?
Please join us for an interesting panel
discussion that will cover these important
issues and include some of the latest thinking
from seasoned web pros.
Jim Grinney (jimgrinney@90octane.com),
partner with 90octane, a Denver-based interactive
services firm specializing in online marketing
solutions, will speak on Search Engine Optimization.
He will discuss the importance of search
engines, how the search engines are evolving
and how companies need to change their search
engine optimization strategies based on
this evolution.
Nancy Whiteman (nancy@ryanwhiteman.com),
partner in Ryan Whiteman, a Boulder-based
e-business consulting firm, will cover how
to use your web site as the first step in
your sales cycle and how to integrate it
into your selling process. Nancy, who is
a frequent author of online marketing articles
for ClickZ and recognized wireless advertising
thought leader, will also discuss reaching
prospects targeted for your product and
what it means to sell online today.
Derek Scruggs (derek@commercialemail.net),
CEO of startup Commercial Email Network
will provide an overview of opt-in email
marketing, arguably the Internet's most
powerful marketing tool. Derek, formerly
Permission Advocate for MessageMedia, is
a well known authority on permission email
marketing and has spoken to audiences internationally
on the topic.
As always, plenty of time will be allocated
for interactive Q&A, so bring lots of questions
and be ready for an interesting evening
of interactive discussion.
URL's of interest:
The meeting is Tuesday, May 8th from 7:00
- 9:00 pm (with optional 6:30 pm start for
refreshments and informal networking). The
meeting will be held at The National Center
for Atmospheric Research at 1850 Table Mesa
Drive in Boulder, which is located on the
west end of Table Mesa Drive, up the hill,
right under the Flatirons. For door-to-door
driving direction, go to MapQuest (http://www.mapquest.com/
), click on Driving Directions, enter your
starting address, NCAR's address, and voila!
Park in the NCAR lot, go in the main door,
and ask the guard to point you to meeting,
which is held in the main auditorium, right
off the lobby. The meeting is free and open
to the public, but we may pass the hat to
help defray expenses.
RMIUG appreciates the ongoing support
from XOR Network Engineering (http://www.xor.com
) for administration of RMIUG's electronic
discussion lists & web site. Thanks also
to our new sponsor MicroStaff ( http://www.microstaff.com
) for sponsorship of refreshments for our
group. Consultants and companies are invited
to bring Internet- related Product information,
brochures, and business cards which will
be displayed on an information table.
There are email mailing lists set up for
this group. To subscribe or unsubscribe,
see http://www.rmiug.org/maillist.html
You can also reach the RMIUG "Executive"
Committee at rmiug-comm@rmiug.org.
Our web site is at http://www.rmiug.org/
Tentative schedule of upcoming RMIUG meetings:
- TBD - Internet startups, The NEXT Generation
- TBD - The State of Wireless Internet:
Who, What, When, Where and How
- Sept 25, 2001 - "Gonzo Marketing: Winning
Through Worst Practices," Cluetrain author
Chris Locke unveils his latest book (note
date change - 4th Tuesday - Sept meeting
only)
(To suggest a topic, send your idea to
rmiug-comm@rmiug.org) |
