| 03/09/99 RMIUG Meeting
- Responsible Email Marketing
(NOTE: This is our 5 year anniversary
meeting. To the best of our knowledge, RMIUG
was the first Internet Users's Group - established
back in Feb/94 ... wow, that's like a hundred
Internet-years ago! ;-)
The Tuesday, March 9th meeting of the Rocky
Mountain Internet Users Group (RMIUG) will
feature a panel discussion on Responsible
Email Marketing. Each panelist will speak
for 10-15 minutes, and then we will have
group Q&A.
- Andrew Currie (andrew.currie@messagemedia.com)
is the Vice President of Client Services
at MessageMedia. Prior to joining the Company,
he was President and Chief Executive Officer
of Email Publishing Inc., which he co-founded
in September 1996. Prior to that, Andrew
was founder and Chief Executive Officer
of Cyberspace Development, Inc., a developer
of Internet software and services. Andrew
has 12 years experience in software product
and corporate application development with
an emphasis in telecom and object-oriented
techniques. He holds a BS from the University
of Southern Mississippi.
Andrew Currie will speak on "E-Messaging
101" - industry trends, perspectives, characteristics
of email marketing, benefits, pitfalls and
how to accomplish your business objectives
by intelligently harnessing the power of
email.
- Greg Schneider (greg@infobeat.com)
is the Vice President of Marketing at Exactis.com.
Greg Schneider joined Exactis.com in February
1997 and has over 15 years of experience
in the high-tech industry. Prior to joining
Exactis.com, he spent eight years at Hewlett-Packard
where he performed a variety of marketing
roles in product management, market development
and business planning. Schneider holds a
BA from Santa Clara University and an MBA
from Kellogg Graduate School of Management.
Greg will speak on what Exactis calls
the "value chain" Too often when companies
consider implementing an e-mail program,
they focus only on the distribution component
of the process. While building and sending
the e-mail is critical, in order to create
a successful program, other components can't
be ignored.
- John Funk (jfunk@emailknowledge.com)
is one of the world's leading experts on
e-mail. Funk founded Mercury Mail (later
renamed InfoBeat) in 1995 and led the company
as its CEO and Chairman to become the largest
e-mail publisher on the Internet. An e-mail
pioneer and creator of a variety of successful
e-mail products, Funk was an industry evangelist
for viewing e-mail as an information distribution
platform and a customer communication channel.
Funk is an expert on e-mail technology and
is a named inventor on several issued and
pending patents. Funk recently founded The
E-Mail Knowledge Group, a consulting firm
that helps companies develop their e-mail
strategies and evaluate technical implementation
options. Funk holds a BA from Northwestern
University, an MBA from the Kellogg Graduate
School of Management, and graduated cum
laude from Northwestern's School of Law.
John will talk about e-mail as a customer
retention tool and a part of your overall
online strategy. How can you use e-mail
with your existing customers to drive revenue
or lower costs? Where are the "gotchas"
and the rookie mistakes? When do you want
to build your own system and when do you
want to outsource?
Mark Glasco (mglasco@matchlogic.com)
is the director of MatchLogic's Email Marketing
Services. As one of the primary founders
of MatchLogic's email program, Mark has
been a significant contributor to the development
of the direct marketing industry. He was
one of the initial members of the ABACUS
Corporation, a prominent direct marketing
firm that consults with fortune 500 clients
in the catalog, financial, publishing, fundraising
and high-tech industries. Mark was also
part of the development team for the SCOUT
database marketing service with the R.L.
Polk Company.
Mark initiated his career in database
marketing with National Demographics & Lifestyles
and The Lifestyle Selector . He received
his Masters in Business Administration,
concentration in Marketing from the University
of Denver, Daniels School of Business. Mark's
presentation will cover: Requirements of
responsible email communication Targeting
options for customer acquisition Email applications
within acquisition Significant challenges
of acquisition success
URL's of interest by order of speakers
above:
The meeting is Tuesday, March 9th from
7:00 - 9:00 pm (with optional 6:30 pm start
for refreshments and informal networking).
The meeting will be held at The National
Center for Atmospheric Research at 1850
Table Mesa Drive in Boulder, which is located
on the west end of Table Mesa Drive, up
the hill, right under the Flatirons. For
door-to-door driving direction, go to MapQuest
(http://www.mapquest.com/
), click on TripQuest, enter your starting
address, NCAR's address, and voila! Park
in the NCAR lot, go in the main door, and
ask the guard to point you to meeting, which
is held in the main auditorium, right off
the lobby. The meeting is free and open
to the public, but we may pass the hat to
help defray expenses.
Our meeting location seats about 120 people.
That is usually enough room to accommodate
all attendees, but it's impossible for us
to predict how many people will show up
for any given meeting. Seating is always
on a first-come, first serve basis, and
in the event of more attendees than seats,
we won't be able to admit additional people
into the auditorium after all seats are
filled.
RMIUG appreciates the ongoing support
from XOR Network Engineering (http://www.xor.com
) for administration of RMIUG's electronic
discussion lists & WWW site. Thanks also
to NDA (http://www.nda.com
) for sponsorship of refreshments for our
group.
Consultants and companies are invited
to bring Internet-related product information,
brochures, and business cards which will
be displayed on an information table.
There are email mailing lists set up for
this group. To subscribe or unsubscribe,
see http://www.rmiug.org/maillist.html
You can also reach the RMIUG "Executive"
Committee at rmiug-comm@rmiug.org.
Our web site is at http://www.rmiug.org/
Tentative schedule of upcoming 1999 RMIUG
meetings:
- May - Financing Net startups: VC's,
angels and platinum cards
- Jul - Coming Changes to Top Level Domains
Sep - Tips and Tools for Web Site Development
Nov - Y2K Armageddon, The Coming Internet/World
Meltdown ;-)
NOTE: Special thanx to RMIUG'er Geof Cahoon
for suggesting we have an Email Marketing
Meeting!
(To suggest a topic, send your idea to
rmiug-comm@rmiug.org) |
