Meeting Announcement: 10 May 2011: Crowdsourcing 2.0

The Tuesday, May 10th meeting of the Rocky Mountain Internet Users Group (RMIUG) will discuss "Crowdsourcing 2.0"

Crowdsourcing, the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a "crowd"), is coming of age.

First termed by Jeff Howe in a June 2006 Wired magazine article called "The Rise of Crowdsourcing", the concept can actually be traced back earlier. The Oxford English Dictionary made an open call to the community for contributors to index all of the words in the English language. There have been 6 million submissions over the 70 year project.

These days, crowdsourcing businesses are leveraging the connectedness of the Internet to enable throngs of folks to perform tasks en masse. Some popular examples include:

  • iStockPhoto – A stock photography service where any amateur photographer can license their pictures commercially some for as little as $1 a piece.
  • Netflix's Prize where a bunch of teams worked on building the best filtering algorithm that predicts user ratings for films.
  • reCaptcha – a Captcha (type of challenge-response test used in computing as an attempt to ensure that the response is not generated by a computer) system that helps to digitize texts of books by presenting images of the book and asking people to prove the corresponding text (20 years of the New York Times has been digitized because of this effort.)

Crowdsoucing hasn't just evolved: it's ubiquitous.

One could argue that AOL's acquisition of The Huffington Post (HuffPo) for $315 million in February as one of the biggest justifications the crowdsourcing model. Through crowdsourcing (read: unpaid writers who donate their services in return for attention), HuffPo has become one of the most popular news sources on the Internet with traffic numbers that rival the New York Times. Crowdsourcing has certainly come of age, when it can compete with the historical new source of record.

We will discuss this topic in greater detail featuring two speakers from two local companies using crowdsoucing to more effectively produce search engine marketing campaigns (Trada) and advertising creative (Victors & Spoils):

Bill Quinn ( is Vice President of Marketing at Trada, the world’s first crowdsourced paid search marketplace. Prior to joining Trada, Bill was an early employee at Boulder start-ups Service Metrics (acquired by Exodus Communications) and Newmerix, where he was responsible for running metrics-driven demand generation programs. Bill began his career working in advertising agencies where he managed campaigns for companies including Keystone Resorts, Qwest Dex and Prudential Health Care.

Riley Gibson is CEO Of NapkinLabs.  He graduated Summa Cum-Laude from the Babson College Honors Program. Riley brings start-up experience from Nau, Inc. and the Intel New Business Initiatives Group. He also served as a new product development and brand strategy consultant at Sterling Rice Group





The meeting is Tuesday, March 8th from 7:00 – 9:00 pm (with optional 6:30 pm start for refreshments and informal networking). The meeting will be held at The National Center for Atmospheric Research (NCAR) at 1850 Table Mesa Drive in Boulder. To get to NCAR from the Boulder Turnpike (US 36) or Broadway (US 93), take Table Mesa Drive west towards the mountains for approximately 2.5 miles into the foothills. NCAR is at the top of the hill. For door-to-door driving directions, go to MapQuest (, click on Driving Directions, enter your starting address, NCAR's address, and voila! Park in the NCAR lot, go in the main door, and ask the guard to point you to meeting, which is held in the main auditorium, right off the lobby. The meeting is free and open to the public, but we may pass the hat to help defray expenses.

Our meeting location seats about 120 people. That is usually enough room to accommodate all attendees, but it's impossible for us to predict how many people will show up for any given meeting. Seating is always on a first-come, first serve basis, and in the event of more attendees than seats, we won't be able to admit additional people into the auditorium after all seats are filled.

Thanks to our four sponsors who help make RMIUG meetings happen:

Applied Trust Engineering ( — an IT security and network/systems infrastructure consulting services company sponsors the refreshments.

ONEWARE ( — a Colorado-based software company that provides semi-custom web-based applications, sponsors the RMIUG meeting podcasts.

ReturnPath ( — a Colorado-based software company that makes email work better by scoring and certifying email senders from around the world sponsors the RMIUG meeting minutes.

Copy Diva ( which provides marketing project management, marketing communications consulting, and web content development is the AV sponsor for RMIUG.

Consultants and companies are invited to bring Internet-related Product information, brochures, and business cards which will be displayed on an information table.

There are email mailing lists set up for this group. To subscribe or unsubscribe, see You can also reach the RMIUG "Executive" Committee at Our web site is at


Please note that RMIUG is hosted at NCAR and we are their guests. NCAR has security regulations in effect that we must follow in order to use the facility. If any RMIUG attendee is unwilling to follow these simple regulations, I would ask that he or she not attend and instead read the minutes after the meeting.


Here are the NCAR security policies that must be followed:

1. No weapons.

2. Must sign in at front desk and provide name.

3. Cooperate with security folks including providing ID if requested.

4. We are guests of NCAR so cooperation and courtesy are expected when dealing with NCAR staff.


If there are any questions or concerns with this policy, please contact me directly.

Thanks, Josh Zapin (


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